In an era of privacy regulation and cookie deprecation, the value of first-party data has never been higher. Download our whitepaper today to learn: The benefits of first-party data The challenges of first-party data The use cases of first…
Personalization is a hot topic in marketing, and so this new eBook provides actionable advice regarding the use of personalization by leveraging data. We understand the commercial importance of data and marketing. So we wrote this eBook to ease the pro…
A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France during March 2022.Request Free!
That’s just one of the many striking findings of Omdia’s latest survey of over 370 media technology decision-makers worldwide. In this interactive webinar, Omdia VP for Media & Entertainment Research Rob Gallagher and Omdia colleagues M…
Freshworks, is a SaaS unicorn with over 100,000 customers worldwide. While its initial target market was primarily SMBs, it wanted to break into the mid-market and enterprise space with account-based selling. The sales and mark…
Learn how to start driving more leads and establish yourself as the trusted agent of choice in your market with three proven, low-cost strategies. Download our eBook now to find out more.Request Free!
Event marketing is making a definitive comeback, but the rules have changed. With marketers now hosting events virtually, in-person, or in a hybrid capacity, keeping attendees engaged is more important than ever. But, how can this be done skillfully? …
Businesses have lots of competing priorities. Hiring, training, revenue optimization, employee engagement, business operations, public relations, and more. When today’s work takes up so much time, it’s hard to think about the future. Howeve…
The CX Leaders — Trends & Insights: 2021 Corporate Edition report is designed to provide a wide-lens view of the customer experience industry, touching on many topics, including consumer preferences, CX strategies, best practices, and more. …
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
