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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

UK Digital Video Viewers 2022: Audiences on Connected TVs Represent Growing Opportunities for Marketers

Digital video viewers are expected to amount to nearly three-quarters of the UK population this year. Learn our latest estimates for digital video viewers in the UK, including the biggest demographic growth, ad-supported opportunities, and more. Dow…

Enterprise IT / Featured Tech / Sales & Marketing

How to Promote an Event Attendees Can’t Wait to Sign Up For

You know your events are valuable, exciting experiences, designed to offer your attendees an endless array of benefits. So… How do you convince potential attendees to register and attend? How do you stand out from their other event invitations,…

Enterprise IT / Featured Tech / Sales & Marketing

In-Person Events Are Back. What Do Marketers Think About It?

SmartBrief polled its audience of B2B and B2C marketers about in-person events now that mask mandates have been lifted across the country. More than 475 marketers responded to the survey in March. We compared the findings to a July 2021 survey of the s…

Enterprise IT / Featured Tech / Sales & Marketing

Evaluating Customer Service Software

Evaluating customer service software can be hard. Even for the most experienced CX professional. After all, selecting the right customer service software requires juggling a wide range of priorities across the organization. Priorities defined by line-o…

Enterprise IT / Featured Tech / Sales & Marketing

Using Data to Drive Demand: New Research for the B2B Marketer

It’s no surprise that data can play a key role in the effectiveness of your organization’s demand generation programs. According to this recent report, "How Marketers Are Using Data to Drive Demand," nearly half of marketers believe applying …

Enterprise IT / Featured Tech / Sales & Marketing

Retail in ’22: How to Integrate Retail Locations and eCommerce

The retail community is well aware that 2022 has gotten off to a challenging start. While stores are reopening, supply chain disruptions and inventory shortages remain. Hiring and retention continues to be an issue, and customers are expecting to keep …

Enterprise IT / Featured Tech / Sales & Marketing

When QSR Meets Digital | A 360 Approach To Your Online Restaurant Strategy

86% of customers are willing to pay more for a great customer experience. Forrester found a 69% increase in contactless transactions since 2020, with 21% of guests using ONLY contactless or mobile payments. So, for your QSR, is ‘going digit…

Enterprise IT / Featured Tech / Sales & Marketing

How to Validate Your Go-to-Market Strategy with Agile Research

Whether you’re bringing a new product to market or relaunching your brand, validating your go-to-market strategy can prevent mistakes that have the potential to turn into disasters. From understanding your target audience’s purchase beha…

Enterprise IT / Featured Tech / Sales & Marketing

Top Project Management Software For the Marketing and Advertising Industry With the Best User-Reviewed Overall Rating

Here at Software Advice, our goal is to provide staffing and recruiting professionals like you with honest, substantive guidance to inform your software search. It’s why we’re home to more than a million software reviews by verified users&m…

Enterprise IT / Featured Tech / Sales & Marketing

The ON24 Experience: Your Audience Expects More, It’s Time to Deliver

Attend “The ON24 Experience,” on May 11th at 9 a.m. PT, where the most innovative minds in digital marketing will come together for an immersive, interactive virtual summit packed with keynotes, breakouts, workshops and product announcement…

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