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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

10 Tips for Funding PR and Product Launches

You have secured your funding, developed your product and are now ready to launch. We have prepared this e-book with 10 tips to help guide the important steps in developing differentiated messaging and launching your company or product. Reque…

Enterprise IT / Featured Tech / Sales & Marketing

Creativity That Converts: How Marketers Can Build a Flawless Creative Process That Meets Their KPIs

Anxiety-inducing 6:00 p.m. emails from external stakeholders shouldn’t have to be a part of the creative process for marketing teams. Neither should chaotic review cycles, feedback on out-of-date files, or a lack of clarity around project timelin…

Enterprise IT / Featured Tech / Sales & Marketing

Marketing Video Production: Strategy, Investments, and Management

While the data behind videos is a compelling reason for businesses to invest in this medium, it is important to understand that not all videos are alike. Video encompasses a vast array of styles and formats. From short, 30-second social media video ads…

Enterprise IT / Featured Tech / Sales & Marketing

What You Need to Know About Data in Marketing

The next year will bring significant upheaval to the data landscape, and marketers are already feeling the impact. In the face of changes, brands are focusing on collecting first-party data in tandem with boosting their e-commerce and a host of other e…

Enterprise IT / Featured Tech / Sales & Marketing

Forrester Report: The Future of Finance: 360 Cash Flow Visibility + Control

Despite the clear benefits, the survey revealed that of 82% of CFOs who want the ability of holistic cash forecasting, only 5% of them have the capability to do it today. Read this study to understand the best way to enable holistic cash forecasting…

Enterprise IT / Featured Tech / Sales & Marketing

Retail Industry Benchmarking Report for Digital Unified-CXM

The retail industry has always faced disruption, and this year was no exception. Faced with both unprecedented challenges for traditional retail models and the continued emergence of digitally native brands, industry leaders pivoted to embrace new ways…

Enterprise IT / Featured Tech / Sales & Marketing

The State of Customer Experience in Retail

More than three-quarters of business leaders in the retail industry said improving customer experience (CX) is one of their short-term priorities, according to management consulting firm BDO. “The state of customer experience,” a new Genesy…

Enterprise IT / Featured Tech / Sales & Marketing

A Marketer’s Guide to Unification

Engaging with modern audiences across a range of digital channels requires brands to produce a steady stream of relevant, consistent content delivered at scale. To keep up, many marketing teams invest in point solutions — on average, 91 of them &…

Enterprise IT / Featured Tech / Sales & Marketing

Why Mastering Consumer Engagement is the Key to Building Loyalty

Consumer behavior has changed dramatically over the past two years. Today’s consumers expect instant access from any device, a seamless journey across multiple channels and a personalized shopping experience. To win and keep customer loyalty, you…

Enterprise IT / Featured Tech / Sales & Marketing

ATxSG 2021 Post-Event Report

Redefining tech for a better future.  In this report you’ll:  Re-discover the 2021 highlights and our all-star speaker line-up  Get an exclusive attendee and event stats Discover how to get engaged in 2022 Request Free!

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