Campaign Tech Talks: The Future of TV is Now
Session 1: Measurement: Where we’re at, where we’re going Session 2: The shift to streaming: A tipping point Session 3: Connected TV and commerce: The stars alignRequest Free!
The Business Imperative for Transforming B2B Customer Experience
For B2B companies, creating a superior customer experience is not about simply adopting B2C features but also about strategically and selectively enhancing their customer experience with relevant B2C qualities and creating digital shopping improvements…
Phone Call Conversations: The Secret to Digital Marketing Success in 2022
It sounds crazy, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are…
[eBook] Shifting Your ABM Strategy Into Top Gear
Account-based Marketing (ABM), in the simplest terms, is a marketing strategy that allows sales & marketers to engage with a focused set of the prospects. And while ABM is a widely used strategy, it doesn’t mean there’s a one-si…
[eBook] Master Selling to the Top: How to Deal with the C-Suite
Effectively selling to the C-suite requires a deeper understanding of how to decipher their decision-making style, how they disseminate information, and how to provide materials tailored to their unique style. The needs of the C-suite are often quit…
Building Better Pharma-Provider Relationships in 2022
Remote healthcare is not a new concept, but it was certainly exacerbated by the pandemic. Although the inability to meet with healthcare providers in-person drove many within the industry to adopt virtual workflows quickly, it’s obvious that thes…
2022 State of B2B Content Consumption and Demand Report for Marketers
The industry’s most sought-after annual report detailing the who, what, where, when, and why of B2B buyer habits has arrived. In our 6th edition, we’ve once again identified inimitable insights from first-party buyer-engagement beha…
The CDP Starter Kit
Businesses are more awash in customer data than ever before. But actually deriving meaningful and actionable insights from that data is easier said than done. This is typically because this data is stored in silos, whether organizational or technologic…
CDP vs DMP: which one is right for you?
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that this is an either-or scenario: they must pick one at the expense of the other because it&rsqu…
Is your CDP future-proof?
As the shift away from third-party cookies has demonstrated so clearly, marketers need to find ways to be more self-reliant, particularly when it comes to data. Brands have increasingly relied on Customer Data Platforms to make the most of their first-…
