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Sales & Marketing

Research / Sales & Marketing / White Papers

Deepen the Understanding of your Audience: Cross-Platform Measurement and Privacy-safe Segmentation

As once disparate elements of digital marketing converge, modern marketers and brands need to understand social media, video content, and advertising analytics across platforms, devices, and households to successfully reach …

Research / Sales & Marketing / White Papers

Conviva’s State of Streaming Advertising 2021

Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers …

Enterprise IT / Featured Tech / Sales & Marketing

How a Retailer Achieves 8,400% Return on Ad Spend

By leveraging Peak’s Decision Intelligence platform to personalize direct-to-consumer marketing communications, UK retailer Footasylum has been able to achieve an 8,400% return on ad spend (ROAS) – and boost revenue via email marketing by 2…

Enterprise IT / Featured Tech / Sales & Marketing

Prepare for the Future of Energy

Prepare for the Future of Energy  Energy organizations are currently facing a slew of disruptions that are shaking up the industry and leaving them with many operational challenges. Their legacy systems and siloed, manual processes can no longe…

Enterprise IT / Featured Tech / Sales & Marketing

Appian for Healthcare Providers: Billing Management Claims Status Automation

Automate claims inquiries Drive efficiency while reducing errors and redundancy Strengthen financial security through faster payments Improve patient customer service Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Say No to Patient No-Shows: Appointment Optimization with Analytics (recorded webinar)

No-show patients are named by healthcare professionals as one of the biggest challenges for the healthcare industry. No-show patients cost time, money, and can cause operational bottlenecks that decrease patient satisfaction and care. Healthcare provid…

Enterprise IT / Featured Tech / Sales & Marketing

Aite Impact Matrix: Client Life Cycle Management Vendor Review: All on Board in Capital Markets?

Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…

Enterprise IT / Featured Tech / Sales & Marketing

10 Truths About Marketing After the Pandemic

The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the con…

Enterprise IT / Featured Tech / Sales & Marketing

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer ($15.00 Value) FREE for a Limited Time

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they’re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. …

Enterprise IT / Featured Tech / Sales & Marketing

Humanizing Customer Experience: Financial Services Edition – Vol 1

Knowledge is power to accelerate your brand! In our first year of this groundbreaking study in partnership with American Banker, we’re excited to deliver the key national trends, attitudes, and behaviors impacting the customer experience in th…

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