It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we&rsqu…
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!
In November 2021, ESW conducted the Global Voices 2022 survey, a follow-up to the July 2021 Pre-Peak Survey that provided deep consumer insights as new cohorts emerged in the cross-border ecommerce space. This survey was fielded from more than 14,000 c…
Digital platforms enable the wielding of influence over key stakeholder groups more powerfully and readily than ever before. While that should excite brands, it also means that more external parties than ever before wield that influence, too. For co…
Did you know 35 million people will move this year? During their journey, they’ll spend nearly $9,000 and engage with over 70 new brands. It’s no surprise that many advertisers see amazing results when they target this spend ready audience at the perfe…
Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. Yes – digital works! But because everyone is in on the game, customer acquisiti…
In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems…
Join WorkRamp for a deep dive into the art of customer engagement with Kristi Thurston, Manager of Learning Solutions at Kustomer. Kristi will share expert tips on how to build an exceptional program from the ground up – and tie your work to busi…
Discover how campaign automation helps you to deliver your marketing in a more effective and efficient way. We explain the differences between marketing automation and campaign automation and how you can enrich every touchpoint of each customer jo…
