Growing Your Brand Through Immersive Experiences
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Prove Event ROI
It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we&rsqu…
Aite Impact Matrix: Client Life Cycle Management Vendor Review: All on Board in Capital Markets?
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
Appian for Retail Banking
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!
Global Voices 2022 Shopper Survey
In November 2021, ESW conducted the Global Voices 2022 survey, a follow-up to the July 2021 Pre-Peak Survey that provided deep consumer insights as new cohorts emerged in the cross-border ecommerce space. This survey was fielded from more than 14,000 c…
Event Feedback Basics
Gain a Better Understanding of Audiences’ Changing Values According to the EventTrack 2021 industry forecast, 33% of consumers say their top life priorities and values have changed as a result of the challenges and opportunities faced in 2020. They&…
Passion and Purchase
Digital platforms enable the wielding of influence over key stakeholder groups more powerfully and readily than ever before. While that should excite brands, it also means that more external parties than ever before wield that influence, too. For co…
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, 2nd Edition ($15.00 Value) FREE for a Limited Time
In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems…
Crawl, Walk, Run: Kustomer’s Advice on Building an Exceptional Customer Education Program
Join WorkRamp for a deep dive into the art of customer engagement with Kristi Thurston, Manager of Learning Solutions at Kustomer. Kristi will share expert tips on how to build an exceptional program from the ground up – and tie your work to busi…
From insight to action – Why intelligent campaign automation is vital for marketing success
Discover how campaign automation helps you to deliver your marketing in a more effective and efficient way. We explain the differences between marketing automation and campaign automation and how you can enrich every touchpoint of each customer jo…
