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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

How ASICS Drives Double-Digit Growth with Zero-Party Data

When the Covid-19 pandemic brought the importance of its mission into stark relief, the company quickly jumped into action by offering discounts to reward the people working long, hard hours on the front lines. Download the ASICS success story to le…

Enterprise IT / Featured Tech / Sales & Marketing

4 Ways to Shift Your Marketing From a Transactional Model to a Trust Model

For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, e…

Enterprise IT / Featured Tech / Sales & Marketing

6 Ways to Nurture Loyalty with Zero-Party Data

It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost effective ways to build and nurture strong direct relationships with their key consumer communities. And to do that, they ne…

Enterprise IT / Featured Tech / Sales & Marketing

5 Customer Experience Trends to Watch in Retail

To retain or grow market share, retailers need to be aware of the new expectations shaping the buying behaviors of today’s consumer. In this CX Network guide, we explore how retailers can capitalize on new customer expectations and their sustaine…

Enterprise IT / Featured Tech / Sales & Marketing

Prepare for the Future of Energy

Prepare for the Future of Energy  Energy organizations are currently facing a slew of disruptions that are shaking up the industry and leaving them with many operational challenges. Their legacy systems and siloed, manual processes can no longe…

Enterprise IT / Featured Tech / Sales & Marketing

Automate Document Processing with Google AI and Appian

Manually processing documents costs enterprises billions, is error prone, and leads to low customer satisfaction. Hear from Kiran Bellare, Lead Product Manager Document AI at Google and Manish Rai, Head of Product Marketing at Appian, to learn how t…

Enterprise IT / Featured Tech / Sales & Marketing

Holiday Insights to Propel Your Retail Strategy Forward in 2022

Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights. Join us as Premise’s Lou Paladino, vice president, data science and analytics, and Kenneth Cassar, vice presiden…

Enterprise IT / Featured Tech / Sales & Marketing

Discover what lies ahead in Financial Services

From changes to customer behavior, to the acceleration of digital transformation – the world of Financial Services has transformed, and with it, customer expectations. So how can you ensure your brand is prepared for what lies ahead? In our 2021 …

Enterprise IT / Featured Tech / Sales & Marketing

Customer-Aware or Customer-Obsessed?

In such a competitive market, brands must strive to deliver truly unique customer experiences. But with digital transformation reaching new heights, simply understanding your customers is no longer enough. To succeed, customer-obsession needs to bec…

Enterprise IT / Featured Tech / Sales & Marketing

How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022

With increased market competition, brands only get one chance to get the buying experience “right.” In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned st…

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