To help marketers better understand the impact of these trends on their future strategies and business objectives, we’ve compiled insightful data and analyst perspectives in our ebook, “Trends in Commerce and Payments From the First Half of…
Packed with expert analysis, our ebook, “3 Advertising and Marketing Trends Shaping 2023’s Second Half,” will equip you with insights to make smarter business decisions. It unpacks the shifts around an industry now fueled by…
To help marketers develop an effective, revenue-driving plan for the back half of 2023, we’ve compiled data and analyst perspectives in our ebook, “3 Trends Helping Advertisers Meet Audiences Where They Consume Media.” Download a c…
Creator marketing is a strategy that all brands can’t afford to overlook. Creators are 3.5x more influential to Gen Z consumers than social media ads. By tapping into this, brands are finding success in driving traffic, awareness, and sales in an…
In our new guide, we outline everything marketers need to know about incorporating CTV into modern advertising strategies. Learn what differentiates CTV from other growth marketing channels: Measurement without privacy concerns Transparency …
By combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. The conversation among leaders in tech, retail, and advertising will address question…
The power and promise of generative AI are in the news daily, but do you still feel fuzzy about its true potential to galvanize visual experiences across commerce touchpoints? How can it be used to keep up with customer expectations that drive real bus…
From meeting increasing customer expectations and providing a high-quality customer experience to coordinating between properties to offer consistency across the brand, it’s crucial to implement strategies and technology that progressively enhanc…
Gone are the days when a simple brochure style web page is sufficient for your business. While traditional advertising has its uses, it is fundamentally too expensive, as you are unable to accurately target potential clients, track your ROI, or monitor…
AI and ML will usher in the next wave of innovation and growth for organizations of all sizes. Both will redefine customer experiences, accelerate life-saving drug discovery, improve supply chain logistics — and also address challenges like bette…
