In our new guide, we outline everything marketers need to know about incorporating CTV into modern advertising strategies. Learn what differentiates CTV from other growth marketing channels: Measurement without privacy concerns Transparency …
By combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world. The conversation among leaders in tech, retail, and advertising will address question…
The power and promise of generative AI are in the news daily, but do you still feel fuzzy about its true potential to galvanize visual experiences across commerce touchpoints? How can it be used to keep up with customer expectations that drive real bus…
From meeting increasing customer expectations and providing a high-quality customer experience to coordinating between properties to offer consistency across the brand, it’s crucial to implement strategies and technology that progressively enhanc…
Gone are the days when a simple brochure style web page is sufficient for your business. While traditional advertising has its uses, it is fundamentally too expensive, as you are unable to accurately target potential clients, track your ROI, or monitor…
AI and ML will usher in the next wave of innovation and growth for organizations of all sizes. Both will redefine customer experiences, accelerate life-saving drug discovery, improve supply chain logistics — and also address challenges like bette…
Increase the ROI of your Salesforce implementaion by as much as 30% with Persistent’s TAP. We offer a free workshop to help you grow the adoption of your overall Salesforce ecosystem by driving better Salesforce usage, increasing productivity, and decr…
Discover the secrets to a high-performing enterprise checkout with Mani Fazeli’s comprehensive guide, The Path to a Performant Checkout. Learn how to optimize your checkout process for maximum conversions, scalability, and flexibility: Boost conv…
Discover the secrets to a high-performing enterprise checkout with Mani Fazeli’s comprehensive guide, The Path to a Performant Checkout. Learn how to optimize your checkout process for maximum conversions, scalability, and flexibility: Boost conv…
This guide will take a look at retail media trends along with: How to know if your business could succeed with its own retail media network Key targeting features retail media platforms need to offer A deep-dive into the options you hav…
