Disney customers everywhere have come to expect world-class, magical experiences. But will you still be able to deliver them without third-party cookies? Now is the time to take control of your first-party data. Discover how to continue creating …
Watch this webinar from American Banker as speakers from Persistent and Marcus by Goldman Sachs discuss how to prioritize making short-term sacrifices to yield lasting relationships with your customers. In this session you will learn: • &…
To be more loveable, brands must be relevant, respectful, consistent, and personalized. According to a McKinsey report, personalization can deliver x5 – x8 the ROI on marketing spend. But first, brands need to be able to correctly ide…
It’s a brave new world for marketers. People are buying and engaging with brands across more digital channels than ever, and customer loyalty is up for grabs. In the wake of COVID-19, brands are searching for tools and strategies to increase agility, r…
2021 is proving to be one of the most transformational years in digital marketing: Mounting global privacy regulation is redefining the boundaries between brands and consumers New digital data policies from the world’s tech giants spell t…
2021 is proving to be one of the most transformational years in digital marketing. Global privacy regulation is reshaping the boundaries between brands and consumers. New digital data policies from the world’s tech giants are changing the game fo…
But with so many visual and audio elements that can impact ad performance, how do you know you’re running the right creative? Taking a look into the landmark study that VidMob conducted of nearly 1500 ads and 5.4B impressions over the course o…
Demand generation is about more than just capturing contact information. It’s also about generating higher quality leads, shortening the sales cycle, and producing revenue that’s directly attributable to specific actions. And when you pair your dema…
Under the best conditions, forecasting cash flow is hard. When the pandemic hit, forecasting became nearly a guessing game. That’s because historical data became almost useless. But as planning specialists like to say, having an incorrect fore…
It’s not an exaggeration to say that a successful marketer can make an entire organization successful. But, in order for this success to be maximized, you need strategies that are well thought, and constantly adapting. Join us for our Marketin…
