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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

How to Design a Shared Experience in a Hybrid World

Your guide to building your brand, delighting your audience and fueling community engagement.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Guide to Digital Transformation: how to avoid fatal mistakes

Digital Transformation strategies are at the forefront of everyone’s mind right now. Write one, implement one, accelerate one or finish one. This can lead to new technologies stacked up one on top of the other with overlapping or conflicting func…

Enterprise IT / Featured Tech / Sales & Marketing

OpenText IoT Solutions can Assist with Shipment Visibility

Utilize IoT data to monitor the condition of goods or assets in transit. Leverage sensor data in addition to location-based and B2B document data to verify the health and safety of sensitive or high value shipments.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Learn how one manufacturer tripled Amazon ROAS while entering a new competitive market

As a relatively unknown entity, vying for consumer attention among a deep assortment of proven brands meant facing headwinds. They needed to build on a small, yet established reputation while uniquely capturing the attention of new buyers so they partn…

Enterprise IT / Featured Tech / Sales & Marketing

Creating Scalable and Efficient Customer Acquisition and Growth

Customer acquisition and growth means delivering meaningful moments to a customer for successful conversions, retention, and overall business impact. But with all of the tools, technology, and solutions out there – brands are confused with where …

Enterprise IT / Featured Tech / Sales & Marketing

Manufacturers, Meet Your New Customer

The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary strategy that diversifies revenue streams. Are you ready for the next wave of disruptio…

Enterprise IT / Featured Tech / Sales & Marketing

A Step-By-Step Guide To Finding The Right B2B Technology Marketing Firm

Marketing for tech firms is getting harder. Many of today’s buyers prefer a journey devoid of salesperson contact until the last minute– and yet want to feel connected to your company. Purchasing decisions are highly complex, made by com…

Enterprise IT / Featured Tech / Sales & Marketing

eMarketer Report: US B2B Advertising Forecast

This eMarketer analyst report gives a closer look at the most important market shifts in US B2B advertising, including new estimates for display and search ad spend. Download eMarketer’s complimentary analyst report, and learn how: US B2…

Enterprise IT / Featured Tech / Sales & Marketing

PRWeek Convene: Talent

 In turn, decisions made about recruitment and retention, management and motivation are among the most important. This virtual event will take a 360-degree view of talent – to the benefit of employers and staffers alike and at all levels. Ho…

Enterprise IT / Featured Tech / Sales & Marketing

Hybrid Event Marketing

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what B2B and B2C event marketers learned from moving face-to-face events online. Download this complimentary “Hybrid Event Marketing” Ro…

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