Insights from Digital Anthropology
Digital anthropology studies the relationship between people and digital—the software, systems, and technologies created using binary code. And while its scope may be...
The Definitive Guide to Mover Marketing
Did you know 35 million people will move this year? During their journey, they'll spend nearly $9,000 and engage with over 70 new brands. It's no surprise that many advertisers...
You’ve Been Duped: The Top 5 Myths that are Tricking D2C Marketers Into Thinking Digital Is the Only Way to Grow
Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. ...
Conviva’s State of Streaming Q2 2021
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors....
Monetize your Audience: Three Stages of Digging into the Data
The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building...
Conviva’s State of Streaming Q2 2021
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors....
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will...
Differentiate Your Customer Experience Through Real-Time Insights. Delivering results for Canadian Service, Travel, Hospitality, and Entertainment Companies
Loyalty programs were designed to understand purchase behavior and reward customers. Now they’re a tool through which retailers and customer-centric service providers...
Make it EASY for Your Customers: The Most Powerful Language You Can Use to Win Retail Holiday 2021
In a normal year, people might be willing to wait in longer lines, pay higher prices, or make more effort to find the perfect gifts. This year, however, people just want things...
Winning with Words in Retail
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing...
