Marketing automation tools are making waves in B2B martech spending, as they can help align existing tools for greater marketing orchestration. As a result, organizations are aiming to enhance their internal operations with more efficient workflows by …
Historical forecasting and predictive models have become less effective due to the market disruption caused by the pandemic. As retail inventory, supply chain, and sales performance begin to improve—and with the shift toward digital commerce&mdas…
Register for the eMarketer Tech-Talk Webinar featuring Elissa Quinby, senior director, retail marketing, Quantum Metric, to get your digital experience ready for the holiday season and learn how to avoid ecommerce setbacks. Watch this webinar and le…
In marketing it is important to know ‘what’ has happened but it is even more important to know ‘why’ something has happened and to use this knowlegde for future campaigns. Behavioural modelling is an analytical mar…
Do you know how to use your online presence to attract the right prospects and understand your competition? According to Statista, 60% of consumers look for local businesses online. Targeting your local market is essential for benefits brokers. To acco…
It’s time to take a step back and identify the data that marketers truly need to help accelerate the buying cycle. That’s why we, along with our partners at NetLine and Terminus, put together our latest report “B2B Trends: Harnessing …
Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perf…
Watch this webinar and learn: What types of sponsor messages compel people to purchase the most, and why Which messages sound the most authentic and promote trust How people want to travel now, from accommodations to transportation Request F…
Watch this webinar and learn: How performance marketing tech, from site optimization to personalized offers, can help grow and protect your Q4 revenue About the top benefits brands gain from plug-and-play solutions, like increased sales, revenu…
Find out how top performing B2B organizations understand and harness data in different areas of their businesses to drive optimization, improve customer acquisition, retention, service, and more. Hear from Melissa Royo, director, data science, ITX Corp…
