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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Maximize the potential of every interaction

Create and deliver automated, seamless and personalized patient and stakeholder journeys across all user platforms with a connected omnichannel engagement strategy. In this eBook, we dive into how you can mitigate silos within your organization and …

Enterprise IT / Featured Tech / Sales & Marketing

Free eBook | The Ultimate SB&G Playbook: Enhancing the Player Experience through Unified Data

iGaming operators are in a unique position as customers actively seek them out. Operators don’t need to work particularly hard to win them over in the first place. However, operators need to use this enthusiasm to their advantage to retain player…

Enterprise IT / Featured Tech / Sales & Marketing

Oddschecker & Xtremepush Case Study

Gain insights from the iGaming industry leader, Oddschecker, and their partnership with Xtremepush and learn how they achieved:  🚀  71% boost in click rates 📈  83% increase in open rates ⬆  20% increase in their active user…

Enterprise IT / Featured Tech / Sales & Marketing

How to build an award-winning TV platform

Discover the intriguing journey of building an award-winning platform for Zattoo, the comprehensive TV-as-a-Service provider for ISPs and telcos. In this webinar, industry leaders and tech experts will lay out how operators and Internet providers can l…

Enterprise IT / Featured Tech / Sales & Marketing

Overcome MarTech Data Challenges with a Modern Data Strategy

Overcome MarTech Data Challenges with a Modern Data Strategy The marketing industry is constantly evolving, which presents both obstacles and opportunities. To stay competitive, marketing teams need a modern data strategy to support their ever-growi…

Enterprise IT / Featured Tech / Sales & Marketing

Inflation and Consumer Behavior

When some pre-pandemic habits were starting to recover, emerging political and economic events plunged us into an episode of inflation that does not appear to have a clear end in sight. This report shows how inflation is now the primary concern for …

Enterprise IT / Featured Tech / Sales & Marketing

Exploring US Spending Habits in Food and Beverage

US consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation …

Enterprise IT / Featured Tech / Sales & Marketing

The Generative AI Revolution: Understanding, Innovating and Capitalizing

Generative AI (GAI) is dominating conversations as technology leaders vie to stay ahead. These rapid advancements have not only disrupted the AI sphere but permeated through the entire technology ecosystem. Omdia experts have prepared a special report …

Enterprise IT / Featured Tech / Sales & Marketing

Game of Brands in the US: Consumer Attitudes to Brand Loyalty

Understanding consumer behavior and customer experience is crucial for success. Americans are increasingly choosing brands with which they identify and align with their lifestyle. Moreover, they often recommend these brands, making their loyalty even m…

Enterprise IT / Featured Tech / Sales & Marketing

UK Spending Habits in Food and Beverage

UK consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation …

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