When some pre-pandemic habits were starting to recover, emerging political and economic events plunged us into an episode of inflation that does not appear to have a clear end in sight. This report shows how inflation is now the primary concern for …
US consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation …
Generative AI (GAI) is dominating conversations as technology leaders vie to stay ahead. These rapid advancements have not only disrupted the AI sphere but permeated through the entire technology ecosystem. Omdia experts have prepared a special report …
Understanding consumer behavior and customer experience is crucial for success. Americans are increasingly choosing brands with which they identify and align with their lifestyle. Moreover, they often recommend these brands, making their loyalty even m…
UK consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation …
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making busi…
In our new guide, we outline everything marketers need to know about incorporating CTV into modern advertising strategies. Learn what differentiates CTV from other growth marketing channels: Measurement without privacy concerns Transparency …
How eCommerce Brands can navigate these turbulent times with personalisation and growth & retention strategies The eCommerce industry is facing challenges with marketing campaigns as there have been numerous changes in data acquisition around th…
Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people th…
Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their re…
