The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
Work Smarter, Not Harder As tasks pile up and the ever-changing world of marketing continues to move along at light speed, it can be tempting to turn to new tools …
Your marketing campaign made better How you can improve your strategy with data Successful marketing campaigns start with having accurate data. It’s not just good content and proper channels that …
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
Content is the lifeblood of your business—the bridge that connects your brand to your customers and the backbone of brand experience. But managing the machine that drives the planning, creation, distribution, and analysis of your content is bo…
Discover how structured content improves consumer experiences and empowers healthcare marketing teams − all while improving your bottom line. Structured content is modular and easily shareable across multiple channels. It helps streamli…
The pandemic has driven significant changes in consumer buying habits. As multi-channel sales become ever more popular and complex, companies need greater agility and visibility around inventory management and order fulfillment. To gain cross-channe…
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!
Sales development has never been harder. According to a HubSpot survey, the hardest part of the sales process is… you guessed it: prospecting! Prospects are inundated with emails, phone calls and LinkedIn requests. “Your prospects recei…
