eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …
B2B Pocket Playbook: The End-to-End Guide for Sales Enablement
Sales enablement is the process of providing sales teams with the content, guidance, and mentorship necessary to engage targeted buyers. Equipping sales professionals with the tools they need to do …
eBook: 3 Mistakes Organizations Make While Developing ABM Programs
The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
eBook: Cold Calling Tips and Tricks
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
The Ultimate Marketing Efficiency Checklist
Work Smarter, Not Harder As tasks pile up and the ever-changing world of marketing continues to move along at light speed, it can be tempting to turn to new tools …
Data-Driven Marketing 101
Your marketing campaign made better How you can improve your strategy with data Successful marketing campaigns start with having accurate data. It’s not just good content and proper channels that …
How Intent Data Captures Buyers’ Interest—and Saves Marketers Time
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
The Healthcare Marketer’s Guide to Structured Content
Discover how structured content improves consumer experiences and empowers healthcare marketing teams − all while improving your bottom line. Structured content is modular and easily shareable across multiple channels. It helps streamli…
3 Best Practices for Scaling Content Production
Content is the lifeblood of your business—the bridge that connects your brand to your customers and the backbone of brand experience. But managing the machine that drives the planning, creation, distribution, and analysis of your content is bo…
Delivering the Goods: How to Solve the Inventory Dilemma with Intelligent Inventory Visibility
The pandemic has driven significant changes in consumer buying habits. As multi-channel sales become ever more popular and complex, companies need greater agility and visibility around inventory management and order fulfillment. To gain cross-channe…
