In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more! PODCAST HIGHLIGHTS: What…
In this podcast, Mark Dilatush and Lee Buzard, of New Patients Inc., discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your ph…
In this whitepaper, Build or Buy Your CDP? Choosing an approach that’s best for your business, the Customer Data Platform Institute shares the mixed nature of a build vs. buy debate and how companies can move forward to focus on the more pra…
The pandemic worked as a chief digital officer for many companies across industries. Not surprisingly, digital transformation projects that had been in the backlog of the roadmap for a few years suddenly had to be prioritized. Ecommerce was no exc…
Field-marketing strategies may vary, but there are common challenges—from the constant balancing act between Sales and Marketing to limited bandwidth and budget. There’s no shortage of obstacles that stand in the way of you hitting your goals. Ye…
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …
The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …
