How do you typically assess your readiness to compete more successfully, not only against a new breed of Fintech players but traditional financial services competitors as...
According to a McKinsey report, personalisation can deliver 5 to 8X the ROI on marketing spend. But first, brands need to be able to correctly identify their customers....
Without the overhead of a physical footprint, Fintech and Big Tech financial services and other digitally native financial institutions (FIs) may appear to have greater flexibility...
How does your firm appear online? Potential clients are making their decisions based on online research; therefore, new technologies can help firms automate their marketing...
Download this on-demand webinar to learn: Why migrate to the cloud Why partner with OpenText + Google The OpenText Enterprise Managed Services advantage OpenText...
Well, they’ll have to crank up the scale without cranking up the noise. Tune in on August 31 at 11am PT | 2pm ET for “What’s Trending in B2B Marketing?:...
The Fourth Edition of The Changing Face of Executive Reputation research study captures the accelerated nature of digital change in the COVID-19 era and the rapidly rising...
With this guide, you will learn how to translate your strategy into action. Workshop factsheet Preparation checklist Workshop agenda with detailed explanations...
What are OKRs – a definition and brief explanation of benefits over other frameworks How to set great OKRs – quality criteria, checklists and a template ...
Personalization For Dummies ®, Iterable Special Edition Discover the Holy Grail of Personalization Build a Personalization strategy Create Messaging that engages...