As proxies for their desired audiences, marketers have long crafted “personas” of their ideal customers. By defining the characteristics and demographics of the customers they’d like to convert, the thinking goes, they can target thei…
Business text messaging is a relatively unsaturated platform and the best way to deliver the right message at the right place and the right time. The bottom line? Now is the time for your business to get in on the action – before your competitors…
For years asset managers have discussed the need to transition to a “next-generation” distribution model to offset industry-wide margin declines. Many have been slow to adopt more advanced data, analytics, and technology capabilities, but t…
Many things changed due to COVID and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audiences continue to cord-cut and adopt ad-supported streaming platforms due to their premium content offerings, f…
The Digital Transformation Era Is Now Business leaders have long talked about digital transformation. Now, it’s time for action. The COVID-19 pandemic—coupled with the global availability of high-speed internet—has propel…
Customers demand hyper-personalized and engaging brand interactions. Standard email interactions aren’t enough! That’s why companies like you are incorporating videos in their prospecting to drive better sales. In this guide, you’ll find: How …
If any year is poised to see a huge increase in online marketing strategies, 2021 is the year that it will happen. With more consumers shopping online than ever before, companies have a larger audience to reach and even more competition to breakthrough…
As we continue to navigate the COVID-19 pandemic landscape together, the healthcare industry is undergoing exceptional demands and disruption. With healthcare consumers seeking greater control over their care, telehealth offers an effective, convenient…
When it comes to direct-to-consumer (D2C or DTC) marketing, health and wellness brands are experiencing unprecedented opportunities – and some pretty stiff competition as well. Navigating the marketplace can feel daunting under the best of circum…
The auto industry has evolved. Post pandemic, customer expectations have changed. When it comes to buying a car, reliance on digital for at least the initial part of the car-buying process will remain. In today’s Auto landscape, seamless, data…
