Attributing revenue to marketing touchpoints is a major challenge for marketers. Find out how you can stay ahead with the latest attribution strategies. Our eBook explores:...
As the world continues to pivot more and more toward digital, personalizing the customer journey is critical; generic marketing simply isn't going to cut it anymore. In...
According to Forrester Research, 42% of US online adults said that it was important for retailers to offer online chat on their websites, up from 27% in 2019. Is your...
Has your brand been told there’s a one-size-fits-all approach to affiliate marketing? Have you used a universal plan for adding affiliates into your program? These common...
RollWorks is getting real and showing you how to make ABM work for you (no matter your company’s size or budget). The B2B Marketer's Guide to ABM covers everything you...
From finding your ideal customer profile to building your target account list and segmenting your audiences, The Complete B2B Audience Building Workbook is here to help you...
Most marketing teams are still relying on traditional, siloed methods for producing, reviewing, and approving content. These methods typically involve a lot of email, hard...
We looked at over 100,000 customer conversations to quantify the gap between top and bottom performers in contact centers. This report outlines our findings and steps you...
RollWorks teamed up with Chief Marketer to bring you a special report that covers all the basics to lay the groundwork for a strong ABM program — from reaching the right...
Personalization at scale is the north star for driving customer loyalty and winning market share. But it’s easier said than done. Where do you start? How do you get...