To get the unfiltered truth, watch CMO Confessions where we debate “Whose Lead Is It Anyway” and deliver hot takes on everything from MQLs as a ridiculous measure of success to whether sales should actually get integrated into marketing (oh…
More than 4 billion people use social platforms today, and your customers and prospects can engage with you whenever they want, about whatever they want. As a marketer, if you’re not listening and engaging, you’re missing a huge opportunity. That sa…
Those that succeeded were companies that had already begun the transition into a seamless shopping experience across multiple platforms — the omnichannel approach. Omnichannel brands have flourished in an otherwise challenging year, indicating th…
The world has changed a lot in the past year and nowhere is that more evident than in where we sell, which has transitioned from in-person conversations to Zoom meetings and PDF contracts. If you need help with adapting your sales process to t…
Implementing a short-term (one to eight week) forecast is critical to understanding and predicting changing consumer demand associated with sales promotions, events, weather conditions, natural disasters and other unexpected shifts (anomalies…
The Internet of Things (IoT) creates tremendous opportunities and benefits for businesses like yours – from lower costs and higher efficiencies to innovations that are transforming customer experiences, service levels and value propositions….
Today’s manufacturers face countless issues surrounding product quality and production in general, for example: Integrating data from disparate systems and isolated sources. Obtaining visibility into and understanding of multiple operatio…
Every marketer and every sales team knows the theoretical importance of “alignment.” But, talking the alignment talk and walking the alignment walk are two different things… Join us for our Marketing and Sales Enablement Friday Forum f…
It’s hard to imagine a CPG supply chain without distributors. They’re necessary cogs in the CPG machine, issuing POs and putting more SKUs on more shelves than a brand ever could on its own. It’s undeniable that distributors help a br…
If you’ve chosen to pursue video for B2B marketing efforts, you’ve made a wise choice. Over 80% of businesses are using video to reach customers, and that statistic is likely a conservative representation of video’s importance in 2021…
