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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Nonprofit Guide: Mapping the Ideal Supporter Journey

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engage…

Enterprise IT / Featured Tech / Sales & Marketing

Building the Dream Team: How to Align Marketing & Fundraising

Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The…

Enterprise IT / Featured Tech / Sales & Marketing

The Art & Science of Virtualizing Events for Nonprofits

Nonprofits have traditionally relied on events to build deeper relationships with their supporters. Yet ongoing requirements for social distancing have created an unexpected need for nonprofit to reimagine their events strategies in order to stay solve…

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Mover Marketing

Did you know 35 million people will move this year? During their journey, they’ll spend nearly $9,000 and engage with over 70 new brands. It’s no surprise that many advertisers see amazing results when they target this spend ready audience at the perfe…

Enterprise IT / Featured Tech / Sales & Marketing

Marketing Breakthroughs 2021: Break Out, Break Free, Break the Rules

Attend “Breakthrough 2021,” on June 23rd at 9am PT | 12pm ET, a two-hour virtual event where 15 of the most cutting-edge marketing companies will help you break out of the old marketing habits that are standing between you and your 2021 rev…

Enterprise IT / Featured Tech / Sales & Marketing

Level Up Your Adverse Media Monitoring

Banks and other financial institutions have formalized screening news articles as a vital step in helping to mitigate risk. Popular alternatives such as manual Google searches are all too labor-intensive and prone to a greater margin of human error or …

Enterprise IT / Featured Tech / Sales & Marketing

The Field Service Manager’s Guide to Fast, Efficient Mobile Communication

What’s inside? Are you still using manual methods for field service tasks? What’s frustrating your technicians The benefits of mobile devices designed for the job How a single barcode can provide techs with everything they need Who can he…

Enterprise IT / Featured Tech / Sales & Marketing

5 Marketing Tips to Shorten the Sales Cycle

According to MarketingSherpa, B2B marketing teams send 61% of their leads to sales while only 27% turn out to be qualified leads. This mismatch between sales and marketing teams’ expectations is a significant factor in lengthening the sales cy…

Enterprise IT / Featured Tech / Sales & Marketing

Why Banks Should Offer Payroll Services

Payroll is the ultimate “essential business.” In these uncertain times, are you looking for ways to build new revenue streams and increase your firm’s financial resilience? Banks should consider adding a payroll service. Every busi…

Enterprise IT / Featured Tech / Sales & Marketing

The Six Principles of Building a Memorable Customer Experience

The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point …

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