Over the past year-plus, your brand has likely—out of necessity—gone all-in on virtual events. But, what now? As the world slowly emerges from its post-pandemic haze, is your brand ready to meet customer expectations, remain relevant, an…
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Banks and other financial institutions have formalized screening news articles as a vital step in helping to mitigate risk. Popular alternatives such as manual Google searches are all too labor-intensive and prone to a greater margin of human error or …
The COVID-19 pandemic dealt a harsh hand to the retail industry, between disrupting supply chains overseas, sinking demand for discretionary goods in the U.S. and forcing stores to temporarily close. Retailers are still dealing with those ramifications…
The $160B gift card market is a significant source of revenue for U.S. retailers and restaurants. However, as the gift card market shifts to a digital-first mindset, retailers and restaurant brands have the opportunity to convert their gift-card progra…
To get the unfiltered truth, join us on June 15th, at 11:00pm PT | 2:00pm ET, for another fiery edition of CMO Confessions where we will debate “Whose Lead Is It Anyway” and deliver hot takes on everything from MQLs as a ridiculous measure …
With customer journey mapping you can uncover opportunities to delight your customers, whether it‘s through improving the existing customer journey or solving a new problem your customers are facing. This paper will highlight the value of custome…
According to MarketingSherpa, B2B marketing teams send 61% of their leads to sales while only 27% turn out to be qualified leads. This mismatch between sales and marketing teams’ expectations is a significant factor in lengthening the sales cy…
The odds were stacked against the Avengers. If you or your family is a MCU fan you know that Doctor Strange’s plan hinges on a specific combination of heroes surviving both the snap and eventually coming back to beat Thanos. After all, he had travelled…
Stand Out From the Crowd by Customizing Your Lead Follow Up with Follow Up Boss + Structurely Do you want to wow your leads? Give them the customized service they deserve. You do this by personalizing their experience with a custom tone …
