Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey from acquisition and conversion, through to driving retention and loyalty, marketers can continue to improve their resul…
Leading brands are forming deeper relationships by engaging customers with personalized offers based on meaningful aspects of their identity, such as their occupation or life stage. When brands use promotions to reward customers for who they are, those…
To meet consumers’ evolving expectations, companies must raise the bar with each new experience. The way we interact and consume has become increasingly fragmented, and in response, consumers demand exceptional experiences that meet their growing…
But delivering and then scaling an account-based strategy needs much more than just a list of companies to go after — and if your eyes are simply on new accounts, then marketing’s contribution to lasting revenue will always be limited. So, …
But here’s the good news: Customer support teams can prioritize customers, work more efficiently, and provide exceptional—and fast—customer care by connecting their organization through Slack.This webinar brings together customer support leaders Michel…
The ability to connect quickly, work cohesively and share knowledge widely has helped the company deliver new, improved service experiences to millions of customers worldwide.Learn more about how Slack can keep your team’s communication organized and e…
A global pandemic pushed retail staff to a new — sometimes uncertain — level. Unless you make your staff a priority, you’re compromising the customer experience and putting your business at risk. If you’re struggling to keep …
Here is an easy question: Who develops Salesforce applications? The answer, of course, is developers. However, the reality is that low code development revolution is altering that reality and simplifying the development process. Read this article on wh…
Evaluating which DevOps solution is right for your organization is an important process that can affect productivity, data security, production costs, team morale and more. And because there are many solutions on the market to choose from, comparing an…
As consumers embrace digital payment options, they expect a clear and intuitive experience far beyond the engagement layer. Banks need to factor in risk management and regulatory compliance criteria in order to deliver a successful end-to-end customer …
