Having good data about your company’s customers is certainly a boon to your marketing team. But good data is not the same as the right data. When you have the right data—and you use it well—you can gain game-changing insights that help y…
Even digital marketers know that in-person events are the No. 1 demand gen tactic available to us today. But what happens when meeting face-to-face isn’t possible? It’s time for event marketers to expand their toolboxes and take in-person e…
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey from acquisition and conversion, through to driving retention and loyalty, marketers can continue to improve their resul…
Leading brands are forming deeper relationships by engaging customers with personalized offers based on meaningful aspects of their identity, such as their occupation or life stage. When brands use promotions to reward customers for who they are, those…
To meet consumers’ evolving expectations, companies must raise the bar with each new experience. The way we interact and consume has become increasingly fragmented, and in response, consumers demand exceptional experiences that meet their growing…
But delivering and then scaling an account-based strategy needs much more than just a list of companies to go after — and if your eyes are simply on new accounts, then marketing’s contribution to lasting revenue will always be limited. So, …
A global pandemic pushed retail staff to a new — sometimes uncertain — level. Unless you make your staff a priority, you’re compromising the customer experience and putting your business at risk. If you’re struggling to keep …
But here’s the good news: Customer support teams can prioritize customers, work more efficiently, and provide exceptional—and fast—customer care by connecting their organization through Slack.This webinar brings together customer support leaders Michel…
The ability to connect quickly, work cohesively and share knowledge widely has helped the company deliver new, improved service experiences to millions of customers worldwide.Learn more about how Slack can keep your team’s communication organized and e…
Here is an easy question: Who develops Salesforce applications? The answer, of course, is developers. However, the reality is that low code development revolution is altering that reality and simplifying the development process. Read this article on wh…
