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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Value of High-Performance Computing for Simulation

HPC allows best-in-class companies to gain high-fidelity insight into product behavior, insight that cannot be obtained without the detailed simulation models – including more geometric detail, larger systems, and more complex physics. When appli…

Enterprise IT / Featured Tech / Sales & Marketing

Find the Who: Using B2B Data to Put Customers at the Heart of Your Marketing

Having good data about your company’s customers is certainly a boon to your marketing team. But good data is not the same as the right data. When you have the right data—and you use it well—you can gain game-changing insights that help y…

Enterprise IT / Featured Tech / Sales & Marketing

Taking Your In-Person Events Digital

Even digital marketers know that in-person events are the No. 1 demand gen tactic available to us today. But what happens when meeting face-to-face isn’t possible? It’s time for event marketers to expand their toolboxes and take in-person e…

Enterprise IT / Featured Tech / Sales & Marketing

Optimizing the Customer Experience: A B2B Marketer’s Guide

Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey from acquisition and conversion, through to driving retention and loyalty, marketers can continue to improve their resul…

Enterprise IT / Featured Tech / Sales & Marketing

6 Tips to Boosting Your Ecommerce Channel and Building Lasting D2C Relationships

Leading brands are forming deeper relationships by engaging customers with personalized offers based on meaningful aspects of their identity, such as their occupation or life stage. When brands use promotions to reward customers for who they are, those…

Enterprise IT / Featured Tech / Sales & Marketing

The Experience Element: Delivering Beyond Expectations

To meet consumers’ evolving expectations, companies must raise the bar with each new experience. The way we interact and consume has become increasingly fragmented, and in response, consumers demand exceptional experiences that meet their growing…

Enterprise IT / Featured Tech / Sales & Marketing

What’s Trending in B2B Marketing? Scaling your ABX strategy

But delivering and then scaling an account-based strategy needs much more than just a list of companies to go after — and if your eyes are simply on new accounts, then marketing’s contribution to lasting revenue will always be limited. So, …

Enterprise IT / Featured Tech / Sales & Marketing

Insights from CX leaders on improving customer care with Slack

But here’s the good news: Customer support teams can prioritize customers, work more efficiently, and provide exceptional—and fast—customer care by connecting their organization through Slack.This webinar brings together customer support leaders Michel…

Enterprise IT / Featured Tech / Sales & Marketing

Vodafone Dials Up Developer Innovation and Customer Capability with Slack

The ability to connect quickly, work cohesively and share knowledge widely has helped the company deliver new, improved service experiences to millions of customers worldwide.Learn more about how Slack can keep your team’s communication organized and e…

Enterprise IT / Featured Tech / Sales & Marketing

The Retail Manager’s Must-Have Employee Engagement Checklist

A global pandemic pushed retail staff to a new — sometimes uncertain — level. Unless you make your staff a priority, you’re compromising the customer experience and putting your business at risk. If you’re struggling to keep …

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