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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Guide to LinkedIn B2B Marketing

Are you a B2B looking to grow your business on LinkedIn in 2021? Then you’ll love the actionable strategies to increase traffic, leads, and sales in this Ultimate Guide to LinkedIn B2B marketing.  We’ll cover: Why LinkedIn is …

Enterprise IT / Featured Tech / Sales & Marketing

Prospecting Strategies to Use Right Now

The "2021 Gold Rush" eBook, provided free by Data Axle USA (formerly InfoUSA), gives you a deeper understanding on why prospecting efforts will rely heavily on insights only big data can provide. When you begin with credible data, y…

Enterprise IT / Featured Tech / Sales & Marketing

The Virtual Event Experience

With the growing adoption of virtual events in our digital first world, today’s prospects and customers are no longer satiated with static, impersonal experiences. And the unfortunate truth is that the demo webinars and text-heavy slide-by-slide …

Enterprise IT / Featured Tech / Sales & Marketing

The New Marketing Standard

It’s no secret that today’s buyers are overwhelmed–bombarded from every angle—but are we, as marketers, enabling their decisions or simply adding to the noise? Experience matters more than it ever has before, and what enables th…

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate YouTube SEO Cheat Sheet

This YouTube Search Engine Optimisation cheat sheet gives you 22 simple and actionable tricks you can use to consistently win traffic-generating No.1 rankings with video… It’s a quick and easy read (only about 5 minutes), so go ahead, read i…

Enterprise IT / Featured Tech / Sales & Marketing

Your Time to Shine Part 2: Tech Tips to Fight Customer Churn

High customer-to-account manager ratios trigger poor customer experiences, bad reviews, low adoption rates and, ultimately, customer churn. To help customer success teams accomplish their goals, organizations can leverage a series of tools and techn…

Enterprise IT / Featured Tech / Sales & Marketing

Your Time to Shine: Maximizing the effectiveness of your customer success teams

Unfortunately, customer success teams often battle with limited capacity to serve customers. These capacity challenges create fragmented customer experiences, poor renewal rates and revenue expansion, an inability to scale and unexpected churn. Fort…

Enterprise IT / Featured Tech / Sales & Marketing

The Anatomy of Search Relevance

Can people with partial knowledge of your brand’s terminology find meaningful results? What if someone knows exactly what they want and uses a long-tailed keyword? Will the engine be able to map the query with the perfect match? What if they are …

Enterprise IT / Featured Tech / Sales & Marketing

Search-Aided Bots: The New Customer Service Aficionados

While 80% businesses want chatbots by 2020, many are still unsure about their bot success. Companies struggle to connect bots to relevant knowledge bases owing to the customizations involved, and the barriers to training a bot are also high, especially…

Enterprise IT / Featured Tech / Sales & Marketing

Upskilling Your Agents & Improving Contact Center Quality with Cognitive Search

It is no secret that contact centers play a crucial role in amplifying retention and customer loyalty by delivering a stellar experience and customer service, which in turn enhances customer loyalty and retention. Firms need a contact center that ca…

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