Sweeping technological change has revolutionized marketing, while societal challenges have raised expectations about marketers’ social performance. This has altered customer needs, accelerated the entry of new types of competitors, and generated …
With an ever-expanding list of multifamily technology solution providers, how do you choose a partner that creates value for your portfolio(s), and solves pressing problems? David Perez, COO of CARROLL, an NMHC Top 50 Owner and …
Front office technology is customer-facing and growth-focused. Multifamily operators implement it to attract better prospects, increase conversions, and to keep them in their communities for longer. Done right, an intelligent front office platform crea…
Learn how you can find and interpret the metrics that matter – and so much more in this chat with Jennifer Staciokas, Executive Managing Director, Property Management, Western Wealth Communities. Jennifer, an industry veteran wi…
Investing in CRM, or any lead management technology, is a tremendous strategic undertaking and it needs to pay dividends. However, you don’t need to feel stuck under the weight of it. These 6 steps will guide you on your path to CRM success. …
CARROLL, an NMHC Top Manager and Owner, hadn’t been using their previous full-stack CRM platform for very long, yet the training department, who is also responsible for implementation, had a long list of complaints: it wasn’t user-friendly,…
TAP Workflow Automation is a flexible, no-code process automation solution that can be used across your entire enterprise. Help your departments to enjoy the automation they need without straining your IT resources, while enabling faster time-…
This is certainly true for marketing automation software, which helps businesses develop, execute, and track marketing campaigns with features such as lead management, lead nurturing, and return on investment (ROI) tracking. Your business needs these f…
This is certainly true for customer relationship management (CRM) software, which helps users automate and manage their customer life cycle. Your business needs these features to stay competitive, but how do you know if the asking price is fair?  …
Each has its pros and cons while offering similar features and benefits. That’s why these two products are so often compared to one another. But, the differences between them could mean the success or failure of the tool for your business. To …
