If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign. Direct mail? Nobody really does that any more, do they? It&rsqu…
Before you build your marketing plan, you want to get to know whom you’re targeting. Market knowledge is power. It is the foundation of any successful marketing. You need to understand how your audience thinks, what they respond to, what repels t…
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
Mobile shopping has revolutionized the world of commerce as we know it. In fact, according to Statista, m-commerce will account for 73% of all retail eCommerce sales by 2021. And now there’s social too. But many retailers are simply struggling to…
With customer expectations on the rise, the banking landscape has never been more competitive. As digital technology dominates the market, customers are not afraid to shop around for a bank that better meets their needs. Loyalty? You’ve got to earn it …
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…
