Google Ad campaigns are no different than any other advertising channel. Done correctly, they produce new patients for dental practices. They can be consistently effective when managed consistently and properly. Done incorrectly, it is just like every …
So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance…
If you’re like most of the dentists who come to us for marketing insights, you think we’re kidding when we recommend a direct mail campaign along with a solid digital campaign. Direct mail? Nobody really does that any more, do they? It&rsqu…
Before you build your marketing plan, you want to get to know whom you’re targeting. Market knowledge is power. It is the foundation of any successful marketing. You need to understand how your audience thinks, what they respond to, what repels t…
Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…
Modernizing customer engagement is an essential, ongoing priority as technology innovations continue to change the game. But transformation requires a solid roadmap and a deep understanding of how technology is changing. Download this free Forrester…
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
Mobile shopping has revolutionized the world of commerce as we know it. In fact, according to Statista, m-commerce will account for 73% of all retail eCommerce sales by 2021. And now there’s social too. But many retailers are simply struggling to…
