Whether it’s a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table. Upgrading to a modern ESP empowers marketers to build personal r…
From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels…
Mobile shopping has revolutionized the world of commerce as we know it. In fact, according to Statista, m-commerce will account for 73% of all retail eCommerce sales by 2021. And now there’s social too. But many retailers are simply struggling to…
The CMS market is crowded with hundreds of vendors all claiming to provide similar capabilities, functionality and benefits. So how do you choose which CMS is the right fit for your business, and perhaps more importantly today, how do you know if a hea…
The era of artificial intelligence and predictive marketing has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated &…
It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead…
On average, companies manage over 200 digital properties. Building, maintaining and optimizing all of these sites is a significant challenge and organizations face a number of difficulties with speed, cost and governance. This is why organizations t…
In today’s hyper-connected world, consumers and buyers have unlimited access to products and services. In order to increase their ability to compete and differentiate, organizations must understand their buyers’ complex journeys and unlo…
To compete on customer experience, now and into the future, requires consistent delivery of relevant, personalized content across all devices, channels, and modalities. For brands to do this effectively, they need to integrate true customer insight …
Whether you’re a company or government organization, the first interaction a customer or constituent has with you today will likely be digital. The quality of that experience makes a big difference; it can be the difference between lifelong lo…
