What are the new business models and revenue streams? Connectivity creates a direct connection between the consumer and OEM. How is that going? Where will subscription models lead? Who are the new players in the ecosystem, can old automotive c…
In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned about stretching their dollars. As technology plays a larger role in commerce, so too do the issues o…
The only way forward for marketers is to start by building a relationship with consumers – it’s the foundation of a marketing strategy known as Relationship Marketing. Based on the four pillars of acquisition, engagement, personalization an…
Drawing from decades of sales experience across multiple markets, MarketStar’s Sales as a Service has been carefully designed to provide a growth-oriented sales model that can become a revenue machine. To explore the benefits of eng…
What is the future of data regulation and how will this impact the industry? Gaining insight from different perspectives relating to data – OEM vs. content developers vs. tech companies such as Google Cutting to the chase – what is w…
The food and beverage sector is a diversified market impacted by trends and the socioeconomic context. All this has a direct impact on consumer demand and preferences. This ebook offers insights and strategies to effectively help you overcome the ch…
En este estudio se abordan los cambios en los hábitos de los consumidores españoles debidos a la alta inflación, la era postpandemia o las crisis en materias primas y fletes y como está coyuntura está cambiando la for…
Actualmente, la preocupación por la sostenibilidad está presente en cualquier actividad y sector económico. Concretamente, las empresas del sector FMCG afrontan un gran desafío para adaptar sus productos a las necesidades…
What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It’s all true: buyer-intent data is no myth, at least not …
The food and beverage sector is a diversified market impacted by trends and the socioeconomic context. All this has a direct impact on consumer demand and preferences. This ebook offers insights and strategies to effectively help you overcome the ch…
