With so many chat tools (live chat, chatbots, conversational marketing) emerging in the market, it’s hard to know where to start. You need a buying process that helps you stay true to your marketing team’s goals, works well with your tech st…
In addition to creating more content (like webinars and virtual events) and repurposing existing content, it’s very useful at this time to lean in to conversion rate optimization and overall digital lead generation best practices. Our team at …
Even before the global pandemic, retail and entertainment venues were rethinking the customer experience. Now, new challenges and opportunities are emerging. Retailers and venue owners need to engage, entertain, and inform their guests while reminding …
Internet search engines and e-commerce channels have made people accustomed to search engines that deliver without fail almost every time. For them, the same experience is the norm now. A cognitive engine seamlessly integrates with your Salesforce o…
Let’s cut the Mumbo Jumbo – Does a Rainmaker actually makes it rain? How do you expect a prospect to share his true needs without trusting you? How do you stay on the customer minds long enough to influence the action yo…
Salesforce Service Cloud is the world’s most popular support platform for a reason. According to a Salesforce Customer Success survey, “with the use of Salesforce, customer service agents have seen an increase of 34% productivity.” If…
Thousands of organizations around the world use Splunk as their SIEM for security monitoring, advanced threat detection, incident investigation and forensics, incident response, SOC automation and a wide range of security analytics and operations use c…
“The Guide to Scrappy Webinar Marketing,” has the answers, offering webinar marketers a way to be more agile with our webinar strategy and execution, rethink traditional processes that bog us down and practical tips to rapidly get webinar p…
Trying out new approaches makes being a marketer exciting. But, there comes a point where once campaigns are up and running, it’s not about reinventing the wheel. So what should marketers do in this scenario? Optimization provides an answer. By b…
Download our report “Experiences Everywhere: What Top-Performing B2B Marketers Do Differently,” to learn the tools and techniques successful brands use today to transform their marketing efforts and deliver digital experiences that audience…
