Software Advice Versus helps you narrow down the field, so you can choose the best Customer Relationship Management platform for your needs. We’ll compare multiple variables that go into your decision making process when comparing Salesforce vs. Micros…
In 4 Customer Acquisition Strategies for the Next Normal, Sai Koppala, CMO of SheerID, provides a roadmap that brands can follow to ensure they thrive during the pandemic and beyond. The key is to meet the needs of today’s consumers by taking ste…
The military community is a high-value consumer tribe that is deeply connected, and brands that give them personalized offers win their business and their loyalty. New research reveals how to acquire military customers and: What you should kno…
Personalized offers are a new customer acquisition technique used by leading brands to acquire consumer tribes like the military, students, and teachers. In just two minutes see firsthand how leading brands like J.Crew, Spotify, and Headspace are: …
The coronavirus has upended everyone’s lives. The economy is reeling and people are scared. Everyone wants to provide support, especially to the groups that have been hit the hardest. One of the best ways brands can make a difference is by giv…
While 80% businesses want chatbots by 2020, many are still unsure about their bot success. Companies struggle to connect bots to relevant knowledge bases owing to the customizations involved, and the barriers to training a bot are also high, especially…
Salesforce is not just about an investment, but rather about how to make this investment function. There are likely some reasons your organization is struggling to achieve Salesforce adoption success. Many of our partners and clients from the Pharma te…
As global economies shift to the new normal, companies are expected to do more with less. Some claim that Salesforce is not right for your business because of license costs, complex integrations, etc. We often receive a tricky question of “How to…
It’s been almost 2 months since COVID-19 completely upended economies and businesses around the world. We held our 2nd conversation with 70+ market research professionals, to discuss their experiences, challenges and best practices in this new normal. …
The digital age has brought new transaction channels that are open 24/7 and because of this, the integration of e-commerce with business systems has become crucial for business success. Understanding how to integrate an ERP system with a D…
