To stay ahead of the competition in 2020, smart brands will need to get more sophisticated with their Google Ads strategy, which calls for adapting to both new platform tools as well as changing consumer behaviors across Search and Shopping. In this gu…
We asked agencies to share their biggest challenge. Their answer? Lead generation. Solve your agency’s biggest challenge.Request Free!
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
Read a case study on how marketing agency FunnelBud: Gained 12 new retainer-based clients in six months Showed a 10x ROI for a client in three months Improved lead generation 90x for a client in six months “SharpSpring’s agen…
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What do you do when you have clients that need the benefits of marketing automation but can’t afford the price tag of platforms like HubSpot? In this issue of Agency Perspectives, you’ll learn how to: Discover how to boost conversions (…
Why should the target audience care? Organizations are challenged with understanding and engaging with every customer at an individual level to deliver exceptional experiences that build lasting brand loyalty. Only Adobe brings together the power of da…
Many organizations take the plunge [of expanding campaign marketing strategy] without thinking through what it will really take to make the commitment succeed. In fact, without organizational alignment and the right preparations in place, most organiza…
Even as one of the most mature digital marketing channels there is, email remains a vital component of any brand’s acquisition and marketing mix. So while it’s fair to say email is an old dog, she never fails to surprise us with some new tr…
The traditional sales and marketing toolkit is no longer fit for purpose. It’s disconnected, inflexible and inefficient. More importantly, it keeps sales and marketing apart. Data ends up trapped in silos and neither department can see what the o…
