According to Gartner, “Digital business and technology disruptions are forcing I&O leaders to reevaluate their IT monitoring strategy.” In the 2019 Strategic Roadmap for IT Operations Monitoring, Gartner analysts Charley …
That’s where a pilot program comes in. Done right, a digital signage pilot program: Measures performance against specific outcomes Validates key assumptions and concepts Provides insights that can be used to optimize the …
Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer ex…
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn ho…
Canada’s anti-spam legislation (CASL) defines how the Canadian government handles spam and other electronic threats to its citizens. CASL enables businesses to continue competing in the global marketplace safely, requiring Canadian senders to sec…
The General Data Protection Regulation is privacy legislation that went into effect in May 2018. This is an EU (European Union) regulation intended to strengthen and unify data protection for its citizens and residents. These updates affect all organiz…
Like GDPR did in Europe, CCPA creates greater accountability for the B2B marketing industry in the United States. This act aims to protect and retain the trust of the data of the users’ marketers value so much. This essential checklist shares CCP…
As organizations look for ways to deliver data-driven customer experiences, many executives have focused on building out their data infrastructure to capture, store and share the explosion of structured, unstructured and telemetry data being generated …
These suites continue to expand the functionality and robustness of their components. The suites help organizations with compliance, certifications, onboarding, talent development, collaboration, coaching and mentoring, sales training, partner educatio…
Here’s how to judge between traditional, headless, and hybrid systems. Consumers have countless choices when it comes to how they read, watch, or listen to content. No matter which they choose, brands need to be ready to provide them with a steady stre…
