Why is data-driven marketing still hard? Marketers have talked about data-driven marketing for decades. But it’s still a challenge for most. The key question here is, why? Outlining actionable steps to data-driven success, this Acxiom…
How many industries are as competitive, fast-growing and have sky-high expectations for seamless customer experience as retail? It has never been more important to stand out in the retail market – and making the most of a data-driven approach is a c…
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With the global automotive industry expected to reach £69bn by 2020, making the most of a data-driven approach to automotive is a crucial differentiating factor in a growing and competitive market. But though 90% of automotive businesses say d…
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The world’s most customer-obsessed brands are using A2P business SMS messaging right now to connect with customers at exact moments in precise places – something that’s impossible with email and voice. Introducing the Empathetic In…
The right webinar can add revenue, boost brand presence and cement your organisation as an industry leader. But promotional timing, engagement tools and post-event webinar metrics all affect a webinar’s success — especially in a region as d…
With the multitude of marketing automation software solutions available for businesses today, it’s helpful to identify some of the leaders in the market.Fortunately, Software Advice created a helpful guide that identifies popular marketing automation p…
With the multitude of marketing automation software solutions available for businesses today, it’s helpful to identify some of the leaders in the market.Fortunately, Software Advice created a helpful guide that identifies popular marketing automation p…
With over two-thirds of Americans turning to social media as their primary source for news and information, it makes sense to promote your brand where your customers are consuming content. Employee advocacy is starting to take center stage as it lev…
