In the 2019 Magic Quadrant Report for Procure-to-Pay Suites, Gartner evaluated full-suite, procure-to-pay (P2P) solutions from 13 different software vendors on 15 criteria. Positioned as a leader, based on what we believe is strong innovation and de…
When evaluating a new contract management system, many businesses are concerned about implementation. Icertis has a well-earned reputation for rapid deployment. The underlying architecture of our platform, combined with our proven methodology, ensures …
Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers. Focusing on best-fit buyers enables marketers to maximise resou…
How does one get there? How does marketing lead the digital transformation and create more than just a “buzz”? This blog describes: 4 steps in creating the “voice of the customer” Other functions that Marketing nee…
After becoming accustomed to personalization in the B2C world, B2B buyers are starting to expect personalized experiences with vendors. While creating custom content for every account and engagement would be highly inefficient, marketers are able…
Today’s B2B marketing strategy needs to run seamlessly across channels, from web to email to social. With massive opportunities for engagement and data collection, and with long-tail impact, webinars should be a core channel for many brands. D…
According to Gartner, “Digital business and technology disruptions are forcing I&O leaders to reevaluate their IT monitoring strategy.” In the 2019 Strategic Roadmap for IT Operations Monitoring, Gartner analysts Charley …
When it comes to connecting with high-value leads and target accounts, there’s no substitute for events. In the past, the majority of these interactions were ad-hoc and not optimized. Today, event lead management solutions are making it possible …
Gone are the days of websites that simply act as business cards. Savvy advisors know they must have a strong digital presence that enhances more traditional relationship marketing efforts. This results in better prospects, clients, and a higher AUM. Be…
It’s no longer good enough to simply meet the needs of customers; you must anticipate and then exceed them. And you’ll need to employ a mix of technologies in order to do so effectively. Check out this report to uncover a set of clear benchmarks for…
