Marketers everywhere are constantly seeking innovative new ways to outsmart the competition. Leveraging first-party data for content and demand generation initiatives makes discovering potential buyers not only easier, but also arms marketers with insi…
Learn how leading brands globally are improving digital marketing performance through digital experience data management. This document shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on…
Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. Marketing Intelligence empowers B2B sales ops to identify high-value accounts which match an organization’s Ideal Customer Profile…
But far too often organizations fail to properly evaluate vendors during the selection process. The result? Headaches and sunk costs. Download DiscoverOrg’s checklist to learn how to evaluate: A prospective vendor’s data quality & in…
But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marke…
As organizations chase new revenue targets in 2019, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster. Using DiscoverOrg’s field surveys and exclus…
NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing teams fall into common traps that derail programs before campaigns even kick-off. Download ZoomInfo&rsq…
Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their quota. That said, while hitting the phones, not all sales outreach is created equal. Consider the following: It takes 22 minutes to connect using …
From LinkedIn to Snapchat, social networks have become ubiquitous—and recruiters have been swift in mining their potential to connect job seekers and job holders.But too often, social recruiting devolves into spamming job openings on as many sites as p…
This report includes leading analyst insights on why your digital transformation strategy should include tax automation, provides a comparison chart of cloud vs on-premises sales and use tax compliance solutions, and examines case studies and customer …
