According to Gartner’s 2017 Customer Experience in Marketing Survey, 67% of companies feel they compete mostly or completely on the basis of CX and 81% expect to do so in two years. But are these organizations measuring the customer experience…
With a strong competitive intelligence program, you can provide your marketing, sales, product, and executive teams with a powerful, strategic advantage. Knowing what your competitors are up to will help you beat them every time. This 43-page g…
The teams who are most successful at distributing intel have identified relevant communication channels, established a regular cadence for distribution, and, of course, crafted value-packed CI updates. In this guide, we highlight how to share compet…
According to Forrester, CX leaders grow revenue five times faster than CX laggards. Considering this, how is it that so many companies have yet to embrace the concept of Customer Experience as a critical, line-of-business function? Taking any first …
You could be working with the same semi-generic, outdated targeting parameters as all the other marketers out there and getting the same abysmal results. Despite new technologies, lead quality doesn’t seem to be getting better—and if you …
Customers and search engines make decisions about your brand every day based on your ratings and reviews. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. In this ebook, y…
We know that voice search is vast, complex, and can be downright daunting as a conversation topic. Find out how today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, are using voice-activated devices in their day-t…
It is estimated that 50% of all searches will be completed via either speech or image search by 2020. Even today, voice search has become increasingly influential in both consumer behavior and search engine prioritization. Whether you’re a CMO, a…
Fintech businesses have made an extraordinary impact in the past five years. From banking and credit, to trading and insurance, there is a practically endless list of new financial services, all reinventing classic business models or bringing somet…
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