Clairol, a part of the Coty family, specializes in making every consumer feel beautiful and confident by offering professional hair color results at home. With more than 1,000 combinations of hair products, Clairol wanted to cut the complexity out of t…
As the digital economy creates changes in the marketplace, how are businesses staying innovative and competitive? An international study by Hanover Research on behalf of PROS reveals the expectations and digital priorities of more than 700 companies: …
In this MQ, Gartner again highlights our strength in the pricing optimization space with direct integration with our best-in-class Guidance solution. Our reference customers cited “their organization’s ambition to be best in class in pricin…
Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco giant set its sights on educating consumers and streamlining the product selection process. Swisscom used zoovu’s AI-Conversational Marketing platf…
In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do. Yet, when it comes to actually developing creative, they are still predo…
Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers have been able to use services such as DMP’s to connect their online data a…
The IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment* evaluated seven B2B-focused price optimization vendors and positioned PROS to be a Leader based upon their evaluation of PROS capabilities and strategies…
Emerging technology enables marketers to reach millions of consumers at scale, yet most marketers still struggle to offer compelling, meaningful engagement experiences that lead to more revenue and ROI. In this guide, we’ll provide actionable …
PROS Control replaces your spreadsheets and manual updates with a single source of truth for comprehensive and centralized price management, pricing strategy and execution. Don’t worry: you can fearlessly discard your legacy and antiqua…
DMP, ETL, PII… It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. So here’s a list of the core terms and technologies every data-driven marketer needs to know to …
