Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco giant set its sights on educating consumers and streamlining the product selection process. Swisscom used zoovu’s AI-Conversational Marketing platform to launch digital assistants for mobile phones, mobile phone tariffs, and broadband Internet.

Results:

• 200% higher click-through rates in marketing campaigns with digital assistants
• 3x higher lead conversion rate compared to static product pages
• Significant ROI 6 weeks after launch