How Artificial Intelligence is Powering Modern Commerce for Manufacturers and Distributors
There’s a huge opportunity for those distributors and manufacturers that get it right.Request Free!
NPS: Stop Chasing The Score
Experience has shown that these measures can entice organizations to spend their time “chasing the score,” which can actually undermine CX success. Maybe we have it backwards, and CX goals should be based on positive and negative behaviors …
The Ultimate Guide to Internal Communications Strategy
Strategy is crucially important for internal communicators, yet it is all too often either ignored or given scant attention. So, to make strategising easier we collaborated with Vignette, the Employee Experience Agency™, to give you&nbs…
Cut Through the B2B Noise: Drive Engagement, Action, Conversion, and Loyalty
So much of what constitutes marketing today is noise, and while that keeps marketers busy sifting between what’s important and what’s not, noise doesn’t do much to tip the marketing scales in your favor. Noise doesn’t stand out. It doesn’t get noticed….
2019 Marketer Happiness Report
In the 2019 Marketer Happiness Report, we’re breaking from traditional marketing research that talks about tools, tactics, and budgets, and we’re taking a closer look at who you are as a marketer. This one-of-a-kind research assesses the overal…
The Changing Role of Internal Communications in Corporate Communications
These are just some of the questions we address in our new white paper, The Changing Role of Internal Communications in Corporate Communications, written by Katie Marlow, founder and CEO of Little Bird Communication. She has drawn upon extensiv…
Smart Templates For Creative Output: A Cookbook For Dynamic Marketing Campaigns
Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI’s, a clever marketer relies on smart templates based on DAM data to enable on-t…
The Future of Banking: Mapping the Financial Customer Journey
Financial service institutions and professionals have seen the rise of FinTech challenge the traditional banking model. Consumers, now more than ever, have an expectation that their banks will provide the most agile solutions that allow them to transfe…
UNE PRODUCTION CRÉATIVE GRÂCE À DES GABARITS INTELLIGENTS: LA RECETTE DES CAMPAGNES DYNAMIQUES
Les spécialistes du marketing modernes ont pour objectif de fournir des informations ciblées à tous, partout et constamment. Lorsque le délai de mise sur le marché est essentiel et qu’une campagne est mesurée e…
6 ways to be the best at preparing for the worst
Online PR crises now hit the headlines every day. They’re no longer an ‘if’ for brands, but a ‘when’. And the effect of each crisis is huge, slashing company market values and demoralizing employees. So the challenge for i…
