Learn which email integrations are the most challenging to build and why Evaluate the risks and costs associated with building your own email integrations in-house Discover ways to accelerate deployment of email integrations without in…
DMP, ETL, PII… It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. So here’s a list of the core terms and technologies every data-driven marketer needs to know to …
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing. Segmentation and targeting strategies have come a long way. What…
Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers have been able to use services such as DMP’s to connect their online data a…
Innovative business enterprises and public sector organizations are looking to emerging cloud solutions for greater speed, responsiveness, flexibility, efficiency, and intelligence, all while lowering costs. And their strategic priorities are evolving …
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“Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see,” the CEO of Integral Communications Group writes in this Poppulo guide. He outlines acti…
With its sights set on delivering a more personalized and engaging customer experience, T-Mobile USA realized it needed to enhance its online shopping experience by providing individually tailored guidance to help customers discover…
This guide, authored for Poppulo by Ethan McCarty, CEO of Integral Communications Group, focuses on how to get your managers thinking about communications within their teams in order to produce more engagement across the board, including: …
A recent report from Forrester Research interestingly titled “The Sorry State of Digital Transformation in 2018” reminds us all that digital transformation has a long way to go to reach full maturity in most companies and it certainly is no…
