With its sights set on delivering a more personalized and engaging customer experience, T-Mobile USA realized it needed to enhance its online shopping experience by providing individually tailored guidance to help customers discover the perfect products.

T-Mobile replaced its static product search with zoovu digital assistants that lead each customer through a series of needs-based and consumer-oriented questions to quickly match them with the ideal products, delighting shoppers and skyrocketing conversions.

Results:

• 500% higher conversion rate generated by the interactive accessory finder 
• Boost in customer engagement 
• Enhanced UX without burdening the internal IT team