11 Steps to Using Marketing Automation to Create Sales and Marketing Alignment
Discover how marketing automation can help get your sales and marketing teams on the same page in this dynamic eBook by the experts at Ledgeview Partners.Request Free!
What Is Content Intelligence and How It Is Changing Content Marketing
Content Intelligence enables content marketers to gain valuable insights from volumes of data that help make better, data driven decisions that help create more effective content. It also helps content marketers to justify decisions and manage upwards …
Build vs. Buy: A Tactical Guide to Building an Email Integration Into Your App
Learn which email integrations are the most challenging to build and why Evaluate the risks and costs associated with building your own email integrations in-house Discover ways to accelerate deployment of email integrations without in…
50+ digital marketing terms you should know
DMP, ETL, PII… It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. So here’s a list of the core terms and technologies every data-driven marketer needs to know to …
Data onboarding: The missing piece in the marketing puzzle
Being a modern marketer means handling, analysing and acting on information from dozens of disparate sources, systems and channels. But while marketers have been able to use services such as DMP’s to connect their online data a…
10 Smart Segmentation and Targeting Tactics
The massive fragmentation of marketing data across disparate silos and the task of resolving that data back to the consumer is one of the defining challenges of people-based marketing. Segmentation and targeting strategies have come a long way. What…
Emerging Opportunities To Deploy Industry Processes In The Cloud
Innovative business enterprises and public sector organizations are looking to emerging cloud solutions for greater speed, responsiveness, flexibility, efficiency, and intelligence, all while lowering costs. And their strategic priorities are evolving …
The True Value of Lead Nurturing
Are you ready to nurture your leads more effectively this year? Take your strategies to the next level with the expert advice and insight shared in this eBook.Request Free!
How to build internal communications into the employee engagement program
“Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see,” the CEO of Integral Communications Group writes in this Poppulo guide. He outlines acti…
T-mobile case study: Boosting sales through intelligent engagement
With its sights set on delivering a more personalized and engaging customer experience, T-Mobile USA realized it needed to enhance its online shopping experience by providing individually tailored guidance to help customers discover…
