The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. As a vendor, you might ask: How do I reach anonymous stakeholders? How d…
Strategy is crucially important for internal communicators, yet it is all too often either ignored or given scant attention. So, to make strategising easier we collaborated with Vignette, the Employee Experience Agency™, to give you&nbs…
These are just some of the questions we address in our new white paper, The Changing Role of Internal Communications in Corporate Communications, written by Katie Marlow, founder and CEO of Little Bird Communication. She has drawn upon extensiv…
Wednesday, October 24 at 10am PT/ 1pm ET/ 7pm CET Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. Unfortunately, harmonizing data standards, streamlining information flows and optimizing upstre…
Wednesday, October 24 at 10am PT/ 1pm ET/ 7pm CET Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. Unfortunately, harmonizing data standards, streamlining information flows and optimizing upstre…
As the workplace changes radically – driven by a range of inter-linking factors such as technological advancements, talent shortages, remote working, and sky-high urban property prices – the role of the line manager in this context is going…
In the past, sales coaching was largely seen as something that only larger and more sophisticated sales organizations took advantage of, but in more recent years, it has moved into organizations of various levels, industries, and experience. In this…
Information is found in a myriad of systems across organizations, including CRM, ERP, marketing automation, file shares, content management systems and more. But people who need information don’t always know which system contains the information …
Business leaders are asking for ways to reduce the number of times a customer needs to contact their brand when service or product questions arise. The discussion is really about fixing self-service solutions while gathering a better understanding of …
Were your SEO strategies effective enough last year? Even if they were, those same strategies may not be so effective this year. An SEO expert understands the challenges faced when trying to keep updated about SEO strategies. Neither your business…
