Are you struggling with disappointing results from your direct mail programs? Let’s face it, this well-established media channel is not without its challenges, not least of which are ongoing increases in postage and production costs. Unfortunatel…
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While research released in Q2 earlier this year (2018) highlighted that CMOs are increasingly activating on growth-driving activities, many are still stuck in the traditional role of brand storyteller rather than strategic revenue creator. Indeed, many…
A recent study from AIIM says, there is no better time to start your digital transformation process. The 4 Cs driving companies to digital transformation and Cloud Content Management are based in a need to redefine enterprise content management (ECM…
Content migration without disruption. Planning your enterprise content management (ECM) migration is just as important as selecting and implementing a new system. It’s not something you hastily add to the end of an ECM roll out, you need to pl…
For most companies, when a live webinar is over, it’s gone, never to be seen again. But that content still has a lot of value. On 26 September, attend “After the Webinar: Secrets to Extending the Life of Your Content,” and learn how t…
Modern enterprises face challenges when creating, managing and delivering content. Employees are feeling the pressure to increase efficiency, while working with limited budgets to hire personnel and obtain all of the tools needed to keep up with evo…
Many employee communicators are dealing with basic challenges that take up a huge amount of effort and time, undermining their ability to effectively communicate relevant information and measure its performance to drive engagement. However, purpose-…
Strategy is crucially important for internal communicators, yet it is all too often either ignored or given scant attention. So, to make strategising easier we collaborated with Vignette, the Employee Experience Agency™, to give you&nbs…
Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the…
