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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Sales Executive’s Guide to Winning at the Shelf

How to get more actionable intelligence and visibility, team efficiency and increase retail sales. What’s Inside: Industry Statistics and Benchmarks Best Practices for Retail Execution Recommended Tips and Solution ProvidersRequest Free!

Research / Sales & Marketing / White Papers

Make the right offer at the right time.

Our guide Reimagine remarketing: Using email and analytics to gain customer loyalty can help you understand consumer behaviour and prioritize what your next big moves should be. Here’s what should …

Research / Sales & Marketing / White Papers

We’re a Leader in Cross-Channel Campaign Management. So you can lead every channel.

Adobe was named a Leader in Cross-Channel Campaign Management. See why we think we stand out. Read the Forrester Wave™: Cross-Channel Campaign Management, Q1 2018. Simply fill out the form:

Downloads / Research / Sales & Marketing

Behind Every Great Ad

The world of advertising has become a complex tangle of organisational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it …

Enterprise IT / Featured Tech / Sales & Marketing

Building High-Quality and Complete Product Information: Using Best Practces and Technology Investments to Optimize Product Value

Ventana Research investigates how product information management (PIM) has become the new must-have-tool in their latest research report. This complimentary report, thanks to Akeneo, outlines best practices for optimizing product value and covers: …

Enterprise IT / Featured Tech / Sales & Marketing

How To Implement Successful Global-Local Social Media Strategies

Social media is an excellent vehicle for international brands to achieve recognition worldwide, however, how can businesses ensure a consistent brand message while engaging with local audiences? When managing multiple social media accounts, brands n…

Research / Sales & Marketing / White Papers

The Executive’s Handbook to Modern Digital Commerce

In the last ten years, digital commerce has changed. Mobile exploded. Technology evolved. Innovative organizations created extraordinary digital commerce experiences, which in turn heightened customer expectations across the board. With …

Research / Sales & Marketing / White Papers

Gartner Magic Quadrant for Digital Commerce

Digital commerce platforms support relationships between sellers and buyers, who may be consumers (B2C) or other business buyers (B2B). Digital commerce platform choice has grown in complexity, due to increased …

Enterprise IT / Featured Tech / Sales & Marketing

4 Game-Changing Trends Retailers Can’t Ignore

Winning will require retailers to re-invent how they engage with digitally savvy consumers who have an insatiable appetite for unique shopping interactions delivered “their way.” If retail CTOs expect to get past the digital troll, they …

Research / Sales & Marketing / White Papers

How to Transform the Buying Experience? Focus on Your Customers’ Success

In recent years, the vast majority of business leaders say they want to differentiate based on great customer experiences. But marketing and sales organizations have lagged behind, especially in business-to-business …

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