Behind Every Great Ad
The world of advertising has become a complex tangle of organisational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it …
How To Implement Successful Global-Local Social Media Strategies
Social media is an excellent vehicle for international brands to achieve recognition worldwide, however, how can businesses ensure a consistent brand message while engaging with local audiences? When managing multiple social media accounts, brands n…
Building High-Quality and Complete Product Information: Using Best Practces and Technology Investments to Optimize Product Value
Ventana Research investigates how product information management (PIM) has become the new must-have-tool in their latest research report. This complimentary report, thanks to Akeneo, outlines best practices for optimizing product value and covers: …
The Executive’s Handbook to Modern Digital Commerce
In the last ten years, digital commerce has changed. Mobile exploded. Technology evolved. Innovative organizations created extraordinary digital commerce experiences, which in turn heightened customer expectations across the board. With …
Gartner Magic Quadrant for Digital Commerce
Digital commerce platforms support relationships between sellers and buyers, who may be consumers (B2C) or other business buyers (B2B). Digital commerce platform choice has grown in complexity, due to increased …
4 Game-Changing Trends Retailers Can’t Ignore
Winning will require retailers to re-invent how they engage with digitally savvy consumers who have an insatiable appetite for unique shopping interactions delivered “their way.” If retail CTOs expect to get past the digital troll, they …
How to Transform the Buying Experience? Focus on Your Customers’ Success
In recent years, the vast majority of business leaders say they want to differentiate based on great customer experiences. But marketing and sales organizations have lagged behind, especially in business-to-business …
Gartner Magic Quadrant for Configure, Price and Quote Application Suites
Configure, price, and quote (CPQ) application suites enable sales organizations to automate and optimize the creation of quotes and capture of orders. CPQ is part of the larger quote-to-cash business …
The 7 Deadly Sins of Mobile Performance Marketing
Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Mastering the most commonly committed sins of ad networks will help you beat out the competition and have the best handle possible on your mobile campaigns.Re…
The 8 Habits of Highly Successful Ad Networks
Running a successful ad network is a lot of work. It means making sure you’re maintaining positive relationships with publishers, measuring, analyzing and optimizing campaigns, staying up-to-date with the performance marketing industry, and so mu…
